What everyone gets wrong about branding in Japan
Japan market entry is hard. Consumer tastes are different, business culture is different, and...
Read Moreby Tim Romero | Jan 6, 2026 | 2
Japan market entry is hard. Consumer tastes are different, business culture is different, and...
Read Moreby Tim Romero | Aug 5, 2025 | 0
Last month I spoke on a panel about the future of climate tech. I was joined by Emi Naganuma, the...
Read Moreby Tim Romero | Mar 7, 2023 | 6
There is a lot of hate directed at Japanese UI design. To Western eyes, it’s just too busy,...
Read Moreby Tim Romero | Oct 11, 2022 | 0
The way we get our food is changing. Many are discussing how to make modern farming more...
Read Moreby Tim Romero | Jun 23, 2020 | 2
Oracle first came into Japan more than 25 years ago, but the challenges they faced and overcame...
Read Moreby Tim Romero | May 14, 2019 | 10
Selling services in Japan is very different than selling products or software. Everyone knows that...
Read Moreby Tim Romero | Feb 5, 2019 | 10
Uber and Airbnb represent a new very kind of startup, one that could not have existed twenty years ago, and the very thing that make these companies so transformative in the United States ensures they will never succeed in Japan. You see…
Read Moreby Tim Romero | May 30, 2017 | 2
Selling innovative software to conservative Japanese businesses is never easy, but it’s...
Read Moreby Tim Romero | May 2, 2017 | 0
Today we sit down with Dave McClure under the cherry blossoms and talk about startups, funding,...
Read Moreby Tim Romero | Mar 7, 2017 | 2
There are no shortage of startup accelerators, innovation spaces and startup community hubs, and...
Read Moreby Tim Romero | Feb 7, 2017 | 12
Selling services in Japan is very different than selling products or software. Everyone knows that...
Read Moreby Tim Romero | Jan 24, 2017 | 2
Sales is different in Japan. When Fastly entered the Japanese market, they quickly discovered that...
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